The practice of marketing and public relations in a business has fundamentally changed in the past decade. When social media came into our landscape and began to take shape, it changed the way we did business on a number of levels. Those in business were left scrambling to make the best use of these new platforms. And that continues today as the rules keep changing.
In this podcast, we chat with Louis Gudema, author of the book, Bullseye Marketing. Louis helps us understanding the marketing trends in 2019 and beyond. We talk about how public relations and marketing has changed, what has stayed the same and how those in business can continue to create valuable and effective marketing and PR plans without letting is distract us into frustration.
Some points we discuss are:
And we have Louis Gudema’s top tips for getting an organization of any size on the right track in their marketing and PR?
You can find out more about Louis Gudema at: http://revenueassociates.biz/
And find the book Bullseye Marketing here: https://www.amazon.com/dp/173220361X