How to manage a crisis in your business.
There is one distraction that takes on a life of its own sometimes and it is a crisis in a business. Having a public relations crisis can not only distract you, it can stop you dead in your tracks if not handled properly.
You may say, this will never happen to me. But guess what, you would be wrong. It can happen to anyone in business. And in this world of social media, it is very different than when the only way to get news out was TV, radio and newspapers. News travels faster than at any time in our history.
We talk with Judy Rakowsky of Liberty Square Group in Boston about how to prepare, handle and mitigate the effects of a business crisis. Judy is the Senior Vice President of the firm and works with many organizations in managing and planning for a crisis.
Our discussion includes:
Find out more about Judy and Liberty Square Group at: https://libertysquaregroup.com/
In this episode we talk about kindness and we touch upon the related item of respect. We discuss why kindness matters in life, your business world and more importantly, kindness to yourself.
This week’s guest is Tara Cousineau, PhD and author of the book The Kindness Cure; How the Science of Compassion Can Heal Your Heart and Your World. Tara is a clinical psychologist a meditation teacher and is connected with Harvard University.
In her book she talks about the many subjects related to kindness including, stress, compassion, emotions and gratitude.
On the podcast we discuss
You can find out more about Tara and her work at: https://www.taracousineau.com/
Her book The Kindness Cure can be found here: https://www.amazon.com/Kindness-Cure-Science-Compassion-Heart/dp/1626259690/
The Ted talk she refers to in our discussion with Rick Hanson can be found here. https://www.youtube.com/watch?v=jpuDyGgIeh0
The practice of marketing and public relations in a business has fundamentally changed in the past decade. When social media came into our landscape and began to take shape, it changed the way we did business on a number of levels. Those in business were left scrambling to make the best use of these new platforms. And that continues today as the rules keep changing.
In this podcast, we chat with Louis Gudema, author of the book, Bullseye Marketing. Louis helps us understanding the marketing trends in 2019 and beyond. We talk about how public relations and marketing has changed, what has stayed the same and how those in business can continue to create valuable and effective marketing and PR plans without letting is distract us into frustration.
Some points we discuss are:
And we have Louis Gudema’s top tips for getting an organization of any size on the right track in their marketing and PR?
You can find out more about Louis Gudema at: http://revenueassociates.biz/
And find the book Bullseye Marketing here: https://www.amazon.com/dp/173220361X
When the message in your business is complicated, it causes many distractions as well as many other barriers to running a successful and growing company. From the front line, speaking with your potential customers all the way to the top to understand why your company does what it does, a lack of clarity and simplicity can make it difficult to convey what you do and why you do it.
This episode we chat with Stephen Melanson of Melanson Consulting based just outside of Boston. Stephen’s firm specializes in verbal branding and simplicity. He helps companies of all sizes get clear on a simple but effective message to help drive sales and revenue and provide a framework for that business. And in the end, help to differentiate your business from others in the market.
Here are some of our discussion points and takeaways;
You can find out more about Melanson Consulting here:
This week we chat with the high-energy Master Paul Melella. Paul is a 6th degree black belt in Tae Kwon Do and runs a very successful martial arts business in New York. Paul is also a partner in the firm Empowered Mastery where he coaches high-performing individuals to take their career and business to new levels.
Paul talks about what is needed to gain and maintain some mental toughness in the business world. There are so many ups and downs as well as emotions when it comes to being in business or being in a career that has high demands. Paul walks us through what it takes to navigate the rough waters of business.
Some of the things we discuss are:
You can find out more about Paul and Empowered Mastery at: www.EmpoweredMastery.com
This week on Overcoming Distractions the Podcast, we tackle one of the most misunderstood topics in the world of getting things accomplished. Procrastination. What you will learn quickly from our guest is that procrastination is not a time management issue. It is an emotional regulation issue. Does procrastination cause us to lose time? Yes, but at its core, it is not a time management issue.
Our guest is Dr. Timothy Pychyl Associate Professor of Psychology at Carleton University and the author of Solving the Procrastination Puzzle. Dr. Pychyl has been studying and researching procrastination for over 20 years and is the leading authority on procrastination.
If you have ever procrastinated this will be a fascinating podcast on procrastination that will have you engaged from beginning to end.
Here’s is what we cover:
The real definition of procrastination.
What procrastination is not.
Do “experts” out there that have procrastination wrong?
How do we break the cycle of procrastination?
Tips for those who are habitual procrastinators.
ADHD and procrastination.
Assuring people, they are not alone…
Find out more about Dr. Pychyl’s work at: http://www.procrastination.ca/
There are lessons we learn in school and there are those lessons, skills and habits we acquire out of school. For those who learn in a different manner, those that can be distracted and others that just love to use their time to leverage the right side of their brain, this is the episode for you.
Not every valuable lesson for the business world is taught in the classroom. In fact, it much the opposite. Real skills are acquired and built away from the classroom, where we can focus our attention on what makes us happy, what drives us and what ultimately gives us work that is satisfying.
In this episode we interview Nicolas Cole. Cole as he goes by with his friends is a regular writer for Inc Magazine, a top writer on the platform Quora, and runs Digital Press, https://www.digitalpress.com/ , a content marketing agency that helps founders, CEO’s and other top executives with personal branding.
Cole wrote the article 9 Valuable Lessons I learned in the Real World featured on Inc Magazine and that’s why he’s on this episode of Overcoming Distractions the Podcast.
This article and of course this podcast episode is a huge wakeup call to those who want reassurance that what they have learned by being and working in the real word is just as, if not more important than what they learned in school.
This introductory podcast introduces you to the book, Overcoming Distractions, Thriving with Adult ADHD. David Greenwood interviewed many entrepreneurs with ADHD and got their advice on being successful in business and in life with Adult ADHD. The book comes out in stores and online on November 1, 2016 and is a street smart guide to thriving with Adult ADHD. you can learn more at www.OvercomingDistractions.com