When the message in your business is complicated, it causes many distractions as well as many other barriers to running a successful and growing company. From the front line, speaking with your potential customers all the way to the top to understand why your company does what it does, a lack of clarity and simplicity can make it difficult to convey what you do and why you do it.
This episode we chat with Stephen Melanson of Melanson Consulting based just outside of Boston. Stephen’s firm specializes in verbal branding and simplicity. He helps companies of all sizes get clear on a simple but effective message to help drive sales and revenue and provide a framework for that business. And in the end, help to differentiate your business from others in the market.
Here are some of our discussion points and takeaways;
You can find out more about Melanson Consulting here:
This week we chat with the high-energy Master Paul Melella. Paul is a 6th degree black belt in Tae Kwon Do and runs a very successful martial arts business in New York. Paul is also a partner in the firm Empowered Mastery where he coaches high-performing individuals to take their career and business to new levels.
Paul talks about what is needed to gain and maintain some mental toughness in the business world. There are so many ups and downs as well as emotions when it comes to being in business or being in a career that has high demands. Paul walks us through what it takes to navigate the rough waters of business.
Some of the things we discuss are:
You can find out more about Paul and Empowered Mastery at: www.EmpoweredMastery.com